Comme des Garçons, Started by visionary designer Rei Kawakubo in 1969, has grown from a small Tokyo atelier into Just about the most influential trend homes on the globe. Its world success wasn't crafted as a result of common marketing or mainstream traits, but via a bold philosophy: challenge the norm, crack conventions, and Permit originality talk louder than reputation. This unconventional strategy became the muse for CDG’s around the world expansion.
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CDG acquired Intercontinental interest by presenting garments that turned down conventional Strategies of elegance. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde ideas captured the fascination of worldwide style editors and prospective buyers early in the 1980s.
This world wide visibility strengthened the CDG Hoodie identify and captivated loyal consumers from just about every corner of the world.
The 1995 "Sleep" assortment consisted of striped pajamas "bearing prints of identification figures and marks of armed service boot prints".[thirty] Contemporaneous media protection juxtaposed images of the collection with pictures taken at Auschwitz concentration camp, as well as the controversy gained Global protection.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was started out in Tokyo by Rei Kawakubo in 1969 and set up as an organization in 1973. The brand name's name was Comme Des Garcons inspired by Françoise Hardy's 1962 music "Tous les garçons et les filles", significantly from the road "Comme les garçons et les filles de mon âge" ("much like the boys and girls my age").
The 2006 autumn/Winter season collection addressed the strategy with the persona,[15] the other ways to existing a person's self to the earth. Fusing customized menswear with feminine factors like corsets and flower printed dress fabrics, Persona was another selection that blended the feminine With all the masculine.
CDG constructed a robust distribution technique by placing its products and solutions in top rated luxury shops like Dover Road Market, SSENSE, Farfetch, Barneys, and Intercontinental boutiques. This gave the brand name usage of elite buyers globally whilst preserving its inventive integrity.
In 2017, the organization released a fresh fragrance, Concrete, and marked its start inside the US with a evening meal curated by the artist and chef, Laila Gohar.
Just about every shop was built as an artistic Place, enhancing CDG Hoodie's popularity for innovation and featuring consumers an immersive retail working experience.
With all the increase of shopping online, CDG expanded its achieve by presenting collections through official and partnered e-commerce platforms. Social websites and manner communities helped spread the model’s id, making pieces much like the Participate in Coronary heart tees and Converse sneakers viral globally.
The CDG x Converse Chuck Taylor grew to become One of the more recognized sneaker collaborations on earth, supporting CDG access world mainstream visibility while staying accurate to its edgy creativity.
Comme des Garçons’ runway displays in Paris are legendary. Kawakubo’s theatrical displays, typically far more like artwork installations than trend demonstrates acquired around the globe media protection, reinforcing the model's status for groundbreaking creativeness.
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The company also provides a line of agendered fragrances, the vast majority of which might be unconventional on this planet of perfume and aligned With all the designs of its clothes.[6]